Thursday, June 28, 2012

The Story of "High"


It was in one of the weakest moments in my life that the melody of this "High" vibrational offering came through me.  Here is the album insert text…..

"3 years, 10,000 miles and 5,400 meters above the substance based life I lived in the not-so distant past, I found myself sluggishly pulling myself over the final pass on the Annapurna Circuit in Nepal.  It was in these moments that the melody of “High” came to me like a welcomed friend, there to aid in my completion of the circuit. The lyrics came as a reminder of all the blissful experiences of deep meditation that lifted me to great heights since I had given up drugs and alcohol on my 30th birthday."

But there is much more then that to tell in this story.  This song lifted me up!  Brought me back to LIFE in many ways, musically and actually.  It was a gift. This song was a pivotal moment in my life.  

Musically, I knew it was a hit immediately.  It was the first real CATCHY melody that I had ever wrote and there was just something about it even before I wrote the lyrics.  So when the lyrics began to come, I found them reflecting the inner peace that comes from meditation and I was lifted to great heights, emotional, physically, spiritually, mentally and actually.  This song shed light on a LIFE PATH and on a deep knowing that NO MATTER WHAT, I always have the ability to go inside and feel blissful and alive.   

I began to share it and found it having a similar effect on those around me.  It was the highlight of concerts and gatherings and then when we went into the studio, which summed up went something like this …..

"Young and upcoming producer Joseph E-Shine came into the production of high shortly after finding his path in yoga and meditation.  Much to our surprise, the confident 21 year-old came into the studio and, with determination and focus, knocked out our first single in just under 8 hours. Much to his surprise, I nailed the lead vocals in 1 take, Twice. "

I knew this song, this message, this energy, this joy, this vibration was meant to be NOW!

So what to do for the video? OK, let's create a dance out of it we thought, lets get some flashmob action going.  Lets put as much fun and light behind this message as possible, because that is what the world NEEDS!  LIGHT!!!  There is so much heaviness around reflected in our daily lives.  This LIGHT, that we all have access to INSIDE is what I see to be the thread of of our lives, and if this video can trigger ANYONE to take that look, even for a moment …. well …. SUCCESS!!!  And I also believe that a SMILE is our greatest currency.

Why are we going for 1 Million here in such a short time?  Why?  Because!  Life is a game and I am here to PLAY it!  Yeah, this isn't a video of a talking cat or a stoned rainbow man, but it is one that will put a smile on your face, a bounce in your step and maybe, just maybe, make you look inside and sing ba-pa-dap-ba-dap yourself, bringing the seriousness of everyday life to that light inner joy that is accessible in every moment, INSIDE!  Let's bring that love to the forefront of the online video charade.

And speaking of INSIDE, This Love has been actualized in collaboration with many people, most importantly, the devotion, encouragement and steady stream of love and commitment from my dear partner Mai Segev.  She made the final decision on the production direction in the studio, produced the music video and has believed in "High" from the very first moment it touched her heart!

THANK YOU for sharing and for daring to look inside.

Tuesday, June 26, 2012

Natural Persuasion

I just finished watching a highly sensitive and genuinely insight PBS special "The Persuaders" (Please Watch) on the persuasive mechanisms of the Marketing and Advertising Industry and how they are increasingly getting more and more hungry to connect to the consumer at an emotional level.  I think the ending statement sums up the bottom line of the whole message, "the secret of all persuasion is to induce the person to persuade themselves."  I immediately got stars in my eyes of how these manipulative process is now being used for good.  

On the first watch, I find myself despondent and thoroughly disgusted by the whole matter, but, in the same breath, equally intrigued.  I ask myself questions like, "How can we use these techniques to get the messages of inner peace and self-transformation to the masses?"  or "How can we find ways to persuade the consumer to buy into their own liberation and out of materialization?"  

I am quickly met by the past reality of the enormous budgets that are put into the constant battle for consumer attention.  The professional research that is done to insure that the consumer is reached on a multi-sensory level as well as the teams of people that stand behind these creative sub-cultures of illusion.  

But now the times have changed!!  And this is where we can bank on the enormous possibility of a massive shift in human consciousness by naturally being ourselves, which is by far the greatest advertising tool out there.  

With the extensive amount of ADS clogging our minds at every corner, nobody is standing out anymore.  And what is amazing is that, because nobody is standing out, they are having to go person to person to achieve their advertising success.  AHA!!!

This is where all of us transformative light seeking conscious revolutionaries come in.

Let me make one thing clear, we are a different kind of revolutionary.  We are not the ones that stand in the streets and spout our philosophies and beliefs.  No NO.  We are the ones that have committed to doing what it takes to break through dysfunctional belief systems, through patterns that do not serve us, through limiting beliefs into the life of our dreams, interconnected, respected and liberated from fear and doubt.  What an amazing time!

So back to my point, I believe in the changing tide of advertising, we can easily shift the illusion into one of transformation.  I believe we can persuade people to learn more about themselves naturally using the same techniques.  How will we get the budgets?  We are the budgets.  We are the persuasion.  It is in our day to day life and interactions is where the real advertising comes from.  We stand for a better world and that touches the hearts and souls of everyone we come into contact with.  

So the next question comes from the spiritual entrepreneurs, "How do I meet my Monetary Needs with this philosophy?"  "Don't I need to advertise something that will bring me profit?"  Good good question.   A simple answer comes.  Listen to your heart.  Create the products and life that is most reflective and authentic to your journey.  Share it with everyone you meet.  Price yourself HIGH, believe in whatever you do and you will be amazed, no matter what it is that you do, how much abundance will come in.  And, all in all, you didn't have to persuade anyone, you just were being YOURSELF and that just changed a consumer into a transformer.  mmmmmmm

Please comment, I would love your feedback and take on this matter!