I just finished watching a highly sensitive and genuinely insight PBS special "The Persuaders" (Please Watch) on the persuasive mechanisms of the Marketing and Advertising Industry and how they are increasingly getting more and more hungry to connect to the consumer at an emotional level. I think the ending statement sums up the bottom line of the whole message, "the secret of all persuasion is to induce the person to persuade themselves." I immediately got stars in my eyes of how these manipulative process is now being used for good.
On the first watch, I find myself despondent and thoroughly disgusted by the whole matter, but, in the same breath, equally intrigued. I ask myself questions like, "How can we use these techniques to get the messages of inner peace and self-transformation to the masses?" or "How can we find ways to persuade the consumer to buy into their own liberation and out of materialization?"
I am quickly met by the past reality of the enormous budgets that are put into the constant battle for consumer attention. The professional research that is done to insure that the consumer is reached on a multi-sensory level as well as the teams of people that stand behind these creative sub-cultures of illusion.
But now the times have changed!! And this is where we can bank on the enormous possibility of a massive shift in human consciousness by naturally being ourselves, which is by far the greatest advertising tool out there.
With the extensive amount of ADS clogging our minds at every corner, nobody is standing out anymore. And what is amazing is that, because nobody is standing out, they are having to go person to person to achieve their advertising success. AHA!!!
This is where all of us transformative light seeking conscious revolutionaries come in.
Let me make one thing clear, we are a different kind of revolutionary. We are not the ones that stand in the streets and spout our philosophies and beliefs. No NO. We are the ones that have committed to doing what it takes to break through dysfunctional belief systems, through patterns that do not serve us, through limiting beliefs into the life of our dreams, interconnected, respected and liberated from fear and doubt. What an amazing time!
So back to my point, I believe in the changing tide of advertising, we can easily shift the illusion into one of transformation. I believe we can persuade people to learn more about themselves naturally using the same techniques. How will we get the budgets? We are the budgets. We are the persuasion. It is in our day to day life and interactions is where the real advertising comes from. We stand for a better world and that touches the hearts and souls of everyone we come into contact with.
So the next question comes from the spiritual entrepreneurs, "How do I meet my Monetary Needs with this philosophy?" "Don't I need to advertise something that will bring me profit?" Good good question. A simple answer comes. Listen to your heart. Create the products and life that is most reflective and authentic to your journey. Share it with everyone you meet. Price yourself HIGH, believe in whatever you do and you will be amazed, no matter what it is that you do, how much abundance will come in. And, all in all, you didn't have to persuade anyone, you just were being YOURSELF and that just changed a consumer into a transformer. mmmmmmm
Please comment, I would love your feedback and take on this matter!